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Increases in programme cost during 2008 included new sporting contracts with the GAA and UEFA, the first renewal of their contract with the British broadcaster ITV for shows such as The X-Factor and Coronation Street, a small but significant increase in programmes commissioned from independent producers and their takeover of Channel 6.
They also increase their investment into online technology with their online service earning a profit for the first time.
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On average TV3 spend about €10million on in-house productions which are generally aimed at the daytime market.
They do not have a history of strong prime-time content, generally their home produce shows consist of at least one independently produced show e.g. In light of this press release from TV3, RTÉ rebutted their claims stating that RTÉ One out does TV3 in far more demographics and that TV3's press release, "In terms of the selective audiences focussed upon by TV3 in their release, it's clear this is a recent phenomenon and only pertains to a narrow sub-demographic of young viewers in this country.
In 2008, TV3 received €62,000,000 in advertising revenue.
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The 200 staff working in TV3 now provide 7hours of live TV 5 days week, this in an increase of 2hours and a staff reduction of 50 since 2007.
In 2008, TV3 received €3,000,000 in funding from the licence fee for independent productions on the channel.In 2009, TV3 has saw 2 rounds of redundances at the station bringing their total staff down to just 213.