RONALD BLUE PURCHASE While growth through acquisitions is not a formal part of the strategy, Thrivent did recently acquire Ronald Blue & Co., an Atlanta-based Christian-focused RIA with .5 billion under management."One of the things that attracted us to Thrivent was the real missional alignment of wanting to help people be wise with money," said Nicholas Stonestreet, a Ronald Blue executive who became the CEO of the combined billion Thrivent Trust Company."We support the overall goal of the fiduciary rule and we are not challenging the spirit or entirety of the DOL fiduciary rule.However, Thrivent has an established and effective member dispute resolution program through which disputes are resolved on an individual basis." In terms of what's next for Thrivent, Mr."Sure, it does narrow the market, but on the other hand, the whole industry is moving toward specialized values-based planning," Mr. "I think it's where the financial services world is going, and it's causing a focus to change from transactional-based to planning-based in meeting the clients' needs." Mr.
Asked about the apparent conflict of representing middle-America while challenging a rule designed to protect consumers, a Thrivent spokesperson responded with a company statement explaining that the legal challenge is narrow in scope and relates to the unique nature of a member-owned organization like Thrivent.
Hewitt is not predicting any sudden moves, but he does believe Thrivent has a model with staying power.
"What's really fascinating is that virtually none of the religions generally have a different view of what money is supposed to be; that it's supposed to be a tool not a treasure," he said.
That move was followed by a decision late last year to place Thrivent's billion family of 48 mutual funds on the platforms at Schwab, Fidelity, Pershing and TD Ameritrade.
The burning question for the chief executive of the organization that employs 2,400 financial representatives with more than 6 billion under management and advisement is, what took so long?
Stonestreet recalled a time when he worked as a managing director at Merrill Lynch and was helping Ronald Blue set up a platform for wealthy clients.